Dress to Impress
American College
I have somehow gone from one extreme to the other…
Set temperatures soaring in these Ed Hardy tattoo print swim shorts. One of our top selling brands Ed Hardy have bought their latest swimwear collection to choicestore.co.uk and we can’t get enough of these cool ‘Love Kills’ tattoo print men’s swim…
Street label Gio Goi unveils its new Futurecuts collections to choicestore.co.uk this week. Combining past trends and futuristic designs they have created a cool street wear collection that will be too temping to miss out on. Already a cult brand on…
With all the hectic-ness of the fashion weeks all done and dusted it’s time to sit back, relax and take a look at what is set to become the big trends for next season, ( we know summer has barley…
Launched in 2005 by Pharrell Williams one half of the Grammy award winning N.E.R.D, his manager Robert Walker and Japanese fashion icon Nigo, founder of the exclusive and highly successful Bathing Ape/ Bape Brand; where Pharrell has been an enormous…
If you want to stand out on the beach this summer be sure to check out the latest addition to the Ed Hardy apparel line, Ed Hardy Swimwear. We’ve just added some seriously bling bikini’s from our favourite LA hipster…
Thank you to everyone who has sent in they’re pictures so far for this month’s competition! We have been pretty impressed and amused at some of your pics! We’ve sampled just a few of the entries we’ve had in so…
As this super stylish rock chick chic label goes from strength to strength, the Miller sisters unveiled the upcoming Autumn/Winter 09 collection at their first ever runway show to a starry front row! The show pulled in some of the…
Lyle and Scott introduced themselves as a sports casual brand by dressing some iconic figures in their time including Ian Botham and Peter Shilton. Starting a 130 years back in the small Scottish town of Hawick; it fast became one of…
Fancy pocketing a Prada or bagging yourself a bargain Balenciaga, you may well get the chance to at the exclusive designer charity auction in aid of comic relief. With fashion and charity going hand in hand these days, choice store…