The brand begins with Bjorn Borg’s amazing tennis career but it is not only based on his fantastic victories. Bjorn Borg was also one of the most influential style icons during the 70´s and 80´s and was more influential than many…
Festival season is nearly here, which does not only mean wellies at Glastonbury; fashion trends are created and I have picked a certain look which will suit a summer festival of your choice as well as a Sunday pub lunch.
The…
Choice favourite’s Dean and Dan Caten are taking over the airwaves on May 5th on Sirius radio.com with Dean & Dan on Air: Style in Stereo. The one off radio show from the creators of sexy urban label Dsquared prove the…
With the sun shining, why not look ahead to the summer and holiday season!! Choice store has just had their new delivery of hot Brazilian brand Havaianas! The uber comfy rubber thong flip flops come in an array of styles…
Cult brand Superdry was founded in 2003 by James Holder (creator of popular 90’s British streetwear brand Bench.) and Cult chain retail owner Juilian Dankerton. After a visit to Tokyo by Holder, he was inspired to create a casualwear brand…
With the spring season in full bloom, it’s time to start thinking about updating your wardrobe with some of the season’s biggest trends!
One of our favourite looks for spring is fanciful florals, the updated modern graphic take on the trend…
1994 saw the creation of the luxury casual fashion brand
Juicy Couture, now world famous for it’s clothing and accessories alike, the fun tongue in cheek brand has been propelled into world success since it’s launch over a decade ago.
Gela Nash Taylor and…
Well done to this month’s competition winner Mehvish Neyha from Essex, we loved her cool fashion and art inspired pic! A big thank you to everyone who entered the competition, we enjoyed looking at all your weird and wonderful photos…
Recession, credit crunch and further talk about our ailing economy is now sounding more like a broken record. It is what it is and it can’t stop you from taking care in your appearance… My pick for the brand of…
| Our new favourite boyband The Risk popped in to our White City store this week to pick up some new… |
Wolverine footwear has over 125 years of experience and is known to be ‘relentless by nature.’ Wolverine’s rich heritage of…
