Style Focus: Ralph Lauren
Author: Adelle Walsh | May 6th, 2009A definition of American style, Ralph Lauren has become an iconic global brand for high quality, classic tailoring.
Founded in 1967 originally with just a line of men’s ties, Ralph Lauren went on to create its original line titled Polo, with a mergence of refined American styling, tailoring and sensibility of European fashion. After opening it’s first store within Bloomingdales NYC, the brand grew throughout the seventies with the creation of its hugely popular Western line inspired by US heritage and Lauren’s own personal styling, including shearling vests, rancher’s jackets and prairie skirts. Along with the launch of their large advertising campaigns, the brand catapulted into worldwide status gaining recognition with a collection of accolades including numerous of prestigious CFDA awards.
Now with tens of lines including homeware, childrenswear and the black label, Choice boasts two of Ralph Lauren’s best selling lines,Polo Ralph Lauren the classic men’s range including the iconic signature Ralph polo shirt in an array of colours and fits as well as cool contemporary classics such as lightweight chinos and coloured checked shirts for a modern preppy style. The womenswear Blue Label re-defines Lauren classics creating a modern and sexy fit with a youthful spirit, with candy colour cable knits and fresh uptakes of classic polo’s.
Shop the collection here.
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