New Arrivals: Beginning With Ralph Lauren..
Author: Darren Ezekiel | July 19th, 2010What is about Ralph Lauren that has made it one of the most iconic brands of modern times? Many brands similar have gone, comeback again and once again disappeared; yet Ralph Lauren have managed to maintain its position in fashion as almost an unsung hero. This season the Polo Ralph Lauren collection that features at Choice boasts a range of slim contemporary shapes to traditional polo shirts, high quality knitwear and classic shirts.
The astounding difference for Ralph Lauren is they have never needed to react to change within the market by becoming more diverse. Along with the quality and attention to detail in each individual piece, the small signature embroidered pony logo on each individual piece gives Ralph Lauren their point of difference.
Many brands and high street chains have attempted to replicate the American giants and create a basic collection; but know one has been able to compete with a brand that is full of history and tradition like Ralph Lauren.
The new pieces for this season are the long sleeve hooded polo shirt; they have taken a classic and given it a unique twist with the addition of a draw string hood. The Oxford shirt is a new but oldie that has returned to the choice store; this showcases the brands attention to detail with vintage styling including a button down collar and smart check trimmings completing the old classic.
Check out all the new arrivals and if you are already stuck for choice with the autumn/winter collection we are only at the beginning, there will be more to come pre Christmas (it sounds weird saying that, where has this year gone?)
The collection this season is not a luxury, they are a wardrobe staples that will remain timeless classics like the brand… think of Ralph Lauren as the necessity of fashion.
I probably shouldn’t tell you this but I have also been informed by the buyers that we can look forward to the new Rugby collection; if you want to preview the range visit the official Ralph Lauren site. I think you will all be pleasantly surprised with the direction they have gone in for this sub brand.
