| The Westfields shopping mall in Stratford, East London was a monumental opening and it was extra special for us as we opened our seventh store right in the heart of it! |
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| With a polished shop fit and stocked with the… |
| Stars, industry professionals and lucky members of the public flocked to our Lakeside store at the launch this month. With a major revamp, Choice teamed with football inspired brand Tekkers for an exclusive launch party at the opening of the… |
| Boys, we’ve got sleek and smart wear covered to take you from the boardroom to the bar! |
| Preppy poplin shirts are reworked with a fresh palette of colours with a slim-fit silhouette for a collegiate and athletic influence from Choice favourite,… |
New season Ralph Lauren
What is about Ralph Lauren that has made it one of the most iconic brands of modern times? Many brands similar have gone, comeback again and once again disappeared; yet Ralph Lauren have managed to maintain its position in fashion as…
Sale Sale Sale! Everybody loves a bargain and with a sale up to 50% off on selected items you would be mad to miss it! No need to haggle and no need to negotiate the discounts are real so take a…
This Spring/Summer 2010 season they have tapped into every style trend you can think off. There classic polo T-shirts are a timeless classic and have taken the art form of a T-shirt and made it more than…
Have we finally found a replacement for the skinny jean and rolled up denim look for the spring/summer season?
Well for you trendsetter’s the choice store have a hot tip for you to consider before you squeeze yourself back into your…
With the big freeze ‘almost’ over and the new arrivals beginning to features on the Choice Store, our Spring Summer collections are guaranteed to end the January Blues.
The exciting news for this season is we have extended some of our…
Wimbledon has got underway for another year with plenty of action set to hit the courts over the next couple of weeks from some of sport’s biggest names.
It’s not just the player’s that get noticed for what they will be…
| Our new favourite boyband The Risk popped in to our White City store this week to pick up some new… |
Wolverine footwear has over 125 years of experience and is known to be ‘relentless by nature.’ Wolverine’s rich heritage of…