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Ralph Lauren SS12 Collection

Ralph Lauren SS12 Collection
The new season is bursting with colour and Ralph Lauren does not fail to deliver a delectable palette for Spring/Summer 2012. Feast your eyes on their display of classic polo’s and button down shirts reworked in bold and bright colours…

We ♥ Wildfox Jewellery

Twit-twoo! The first accessories for Spring/Summer have started to arrive and Wildfox are first in line with their boho-inspired jewellery. Feast your eyes on these statement pieces in avian form - especially this gem-encrusted owl bracelet guaranteed to create wrist…

Brand Focus: Forever Unique

Here are the long awaited works of art from the gods of dress design, the masters of things that go swish, the greatest thing to happen to a gown since Pippa Middleton’s bottom. How would you announce the arrival of…

Choice Store launches in Stratford City

The Westfields shopping mall in Stratford, East London was a monumental opening and it was extra special for us as we opened our seventh store right in the heart of it!
Choice Store @ Westfields Stratford City
With a polished shop fit and stocked with the…

God Save McQueen

London Fashion Week begins today, bringing in the big names of British fashion previewing their collections for the next season.
Today, we’re paying homage to one of our favourite British brands, Alexander McQueen, which provides ingenious and avante garde pieces each…

New Store Opening - Lakeside

Stars, industry professionals and lucky members of the public flocked to our Lakeside store at the launch this month. With a major revamp, Choice teamed with football inspired brand Tekkers for an exclusive launch party at the opening of the…

DKNY Autumn Winter 2011/12 - online now!

Never underdressed and never to be underestimated, DKNY’s power girl attitude is emulated in their compact purses and spacious shoppers.
Versatility comes in the form of the Town & Country cross body bag, structured for security and comfort but unforgettably stylish with…

Punk Vs. Prim…by Vivienne Westwood

Let your handbag do the talking with Vivienne Westwood’s effervescent Autumn Winter collection! Inject punk-inspired tartan in to your wardrobe for those gloomy days in traffic stopping pink and coral.
Vivienne Westwood - Winter Tartan Large Yasmin - Cerise

Shop now, £455

Vivienne Westwood - Winter tartan crown - black

Shop now, £455

For the prim and proper, invest…

Get the look

  • Wellies in the Sunshine? Its fashionably known that Wellington boots are a must have this Spring/Summer season. In every females shoe closet they must own at least one pair of wellies. However i would advise you invest in a pair…
  • How do you wear your TOMS?

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    Have you bought a pair of TOMS yet?

    Well if you haven’t, get clicking as they are the perfect fashion footwear of choice this summer…and what’s even better…for every pair of shoes that TOMS sell; they donate a pair of shoes to…

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