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The Risk @ Choice!

Our new favourite boyband The Risk popped in to our White City store this week to pick up some new outfits for their tour around the country!
They picked up edgy t-shirts by Savant and Eleven Paris, the Stapleton jacket by Penfield, baseball-inspired…
Wolverine 125 Years Of Experience

Wolverine 125 Years Of Experience

Wolverine footwear has over 125 years of experience and is known to be ‘relentless by nature.’ Wolverine’s rich heritage of making rugged outdoor apparel and authentic footwear originally for the American labour workers dates back to the 18th century. They…

MOBO Awards 2010

Wednesday 20.10.10 saw the 15th Annual MOBO award take place in the musical city of Liverpool- Birth Place of some of the musical masterminds of our times including the Beatles.

tinie-tempah

The show was the usual Glitz and Glamour. The presenters Reggie…

American College

American College

I have somehow gone from one extreme to the other with my first two recommendations for the Autumn Winter trends.
Last month was my opinion on the recent ‘Back to British’ trends with brands like Barbour, Lavenham, and Grenson leading the…

London Fashion Week

The world’s highest–profile fashion event began yesterday with New York fashion week, and today it’s the turn of London Fashion week, at the British Fashion Council’s headquarters at Somerset House.

New York fashion week has recently been surrounded by controversy…

Great British Style

Great British Style

Continuing the ‘Back to British’ theme my choice of footwear for the start of autumn has come from a brand that has true British heritage. I have decided not to tell you why they are my latest choice of footwear…

New to the Choicestore: Grenson

New to the Choicestore: Grenson

Grenson was originally born in 1866 as William Green and Son, who was coincidently the founder of the British brand.
The height of popularity came in the 1930’s and 40’s where the brand names were in the coveted Vogue magazine and the…

Ralph Lauren

Ralph Lauren

Polo Ralph Lauren

This Spring/Summer 2010 season they have tapped into every style trend you can think off. There classic polo T-shirts are a timeless classic and have taken the art form of a T-shirt and made it more than…

LoveVip Has Arrived

LoveVip Has Arrived

LoveVIP in association with Love4clubbing is the new revolutionary way to connect and share your life with friends and meet new people.

Unlike facebook, this is a social network tool that avoids millions of spam and most importantly club promoters bombarding…

Pretty Green By Liam Gallagher Has Arrived!

Pretty Green By Liam Gallagher Has Arrived!

New to the Choice store online Pretty Green is a British based brand that is founded and designed by Oasis front man Liam Gallagher. Liam works closely with designing the range and has the final approval for the whole collection, which…

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