Wolverine footwear has over 125 years of experience and is known to be ‘relentless by nature.’ Wolverine’s rich heritage of making rugged outdoor apparel and authentic footwear originally for the American labour workers dates back to the 18th century. They…
Grenson was originally born in 1866 as William Green and Son, who was coincidently the founder of the British brand.
The height of popularity came in the 1930’s and 40’s where the brand names were in the coveted Vogue magazine and the…
This Spring/Summer 2010 season they have tapped into every style trend you can think off. There classic polo T-shirts are a timeless classic and have taken the art form of a T-shirt and made it more than…
New to the Choice store online Pretty Green is a British based brand that is founded and designed by Oasis front man Liam Gallagher. Liam works closely with designing the range and has the final approval for the whole collection, which…
STAR IN THE HOOD is UK Hip Hop Phenomenon Tinchy Stryder’s clothing brand, which is also the name of his first album title and as he likes to say ‘A way of life.’
He created the brand with his managers over a…
Scottish brand Lyle & Scott have become one of the biggest re-branding success stories of recent years, with the golden eagle emblem being adorned by a whole new fashion conscious market.
Founded in 1874 in the Scottish borders, the eagle logo did…
Quintessentially English yet still refreshingly modern and relevant Paul Smith has become globally successful and one of the UK’s most famous fashion exports.
It was by chance that Paul Smith entered the realms of fashion after a terrible sports accident at the…
Lacoste re-defined the craftsmanship of sports wear, creating new fits and designs which pioneered its fashion helping to make Lacoste a cult fashion brand.
Created by ex French tennis legend, Rene Lacoste in 1933 after a short but successful career helping…
1994 saw the creation of the luxury casual fashion brand
Juicy Couture, now world famous for it’s clothing and accessories alike, the fun tongue in cheek brand has been propelled into world success since it’s launch over a decade ago.
Gela Nash Taylor and…
Well known for its trademark rock ‘n’ roll inspired pieces, Religion initially launched in 1989 as a line of t-shirts and sweatshirts aimed at the rave scene and drug culture. Located in East London’s edgy fashion epicentre, Religion quickly developed…
| Our new favourite boyband The Risk popped in to our White City store this week to pick up some new… |
Wolverine footwear has over 125 years of experience and is known to be ‘relentless by nature.’ Wolverine’s rich heritage of…