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| The new season is bursting with colour and Ralph Lauren does not fail to deliver a delectable palette for Spring/Summer 2012. Feast your eyes on their display of classic polo’s and button down shirts reworked in bold and bright colours… |
| Twit-twoo! The first accessories for Spring/Summer have started to arrive and Wildfox are first in line with their boho-inspired jewellery. Feast your eyes on these statement pieces in avian form - especially this gem-encrusted owl bracelet guaranteed to create wrist… |
| Our new favourite boyband The Risk popped in to our White City store this week to pick up some new outfits for their tour around the country! They picked up edgy t-shirts by Savant and Eleven Paris, the Stapleton jacket by Penfield, baseball-inspired… |
| Whether you’re popping your collar or decorating it with a dickie bow, let your dress shirt do the talking. The return of the colder weather sees the tailored trend reworked with autumnal influence; striped, check and gingham prints with contrast… |
| Here are the long awaited works of art from the gods of dress design, the masters of things that go swish, the greatest thing to happen to a gown since Pippa Middleton’s bottom. How would you announce the arrival of… |
| The Westfields shopping mall in Stratford, East London was a monumental opening and it was extra special for us as we opened our seventh store right in the heart of it! |
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| With a polished shop fit and stocked with the… |
| London Fashion Week begins today, bringing in the big names of British fashion previewing their collections for the next season. Today, we’re paying homage to one of our favourite British brands, Alexander McQueen, which provides ingenious and avante garde pieces each… |
| Stars, industry professionals and lucky members of the public flocked to our Lakeside store at the launch this month. With a major revamp, Choice teamed with football inspired brand Tekkers for an exclusive launch party at the opening of the… |
| Boys, we’ve got sleek and smart wear covered to take you from the boardroom to the bar! |
| Preppy poplin shirts are reworked with a fresh palette of colours with a slim-fit silhouette for a collegiate and athletic influence from Choice favourite,… |
| Our new favourite boyband The Risk popped in to our White City store this week to pick up some new… |
Wolverine footwear has over 125 years of experience and is known to be ‘relentless by nature.’ Wolverine’s rich heritage of…